Marketing OS for Monday

# Google Ad-Targeting

# Column Names: Phone and Email

Markeing OS uses specific column names to avoid needing a configuration step.

To use Ad-Targeting, please make sure your board has at least one of the following:

  • A field called Phone which contains an international-format phone number, e.g. +441234567890 in the UK.
  • A field called Email which contains an email address.

If you have both of these, the match-rate will be the highest (meaning Google/Facebook will be able to successfully match more of your contacts to advertise to).

# Configuration

Google Ad-Targeting Configuration looks like this: Google Configuration

The two toggles at the top decide which platform(s) you want to target ads on.

Toggle Facebook on, and the rest of the options will appear.

  • Account is the Facebook Ads account you wish to target. (You can have one or multiple).
  • Audience is a list of the adverts fetched from that account.
  • Both of these selectors support autocomplete, long lists, etc.
  • Click Add records to or Delete records from to toggle whether you want to add records to the audience or delete from the audience

# Settings

In the settings, Facebook Ad Targeting can be configured under the "Ad Targeting" tab.

TIP

In demo mode the accounts are pre-set for you. (We've configured it with some of ours) 😃.

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